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How to Write a Complaint Letter

ComplaintsLast reviewed: 1 April 20256 min read

A well-crafted complaint letter is your most powerful tool when dealing with a company or public body. It creates a formal record, sets a clear timeline for response, and demonstrates that you are serious. This guide explains how to structure your letter and what to include.

Key points

  • Always write formally — address the letter to the complaints department or a named manager.
  • Use the subject line "Formal Complaint" so it is unambiguously logged as a complaint.
  • Be factual, concise, and specific — avoid emotional language and stick to the key facts.
  • State clearly what outcome you want: a refund, an apology, a repair, or compensation.
  • Set a deadline for a response — 14 days for simple issues, 28 days for complex ones.
  • Keep a copy of everything you send and retain proof of posting or sending.

Structure of a Complaint Letter

A formal complaint letter should be clearly structured. Use the following format as a guide:

  • Your contact details — name, address, email, phone number, and account or reference number
  • Date
  • Recipient details — the company's name and complaints address (or email)
  • Subject line: "Formal Complaint — [Product/Service/Issue]"
  • Opening paragraph: State that you are making a formal complaint and give a brief summary of the issue
  • Facts paragraph(s): Set out the relevant facts in chronological order, with specific dates and amounts
  • Impact paragraph: Describe how the issue has affected you — financially, emotionally, or in terms of time and inconvenience
  • Resolution paragraph: State clearly what you want the company to do
  • Deadline: Give a reasonable deadline for a response
  • Closing: Sign off formally ("Yours faithfully" if you do not know the recipient's name; "Yours sincerely" if you do)

Key Phrases to Use

Certain phrases signal clearly that you are making a formal complaint and that you know your rights. Consider using phrases like:

  • "I am writing to make a formal complaint about..."
  • "This is contrary to the terms of my contract dated [date], specifically clause [X]."
  • "Your failure to resolve this matter amounts to a breach of the Consumer Rights Act 2015."
  • "I require a full written response within [X] days."
  • "If I do not receive a satisfactory response by [date], I will refer this matter to [ombudsman/regulator/small claims court]."
  • "I am happy to discuss this matter if it would assist in reaching a resolution."

Avoid threatening legal action unless you genuinely intend to pursue it — empty threats undermine your credibility. Similarly, avoid abusive or aggressive language, which can give the organisation grounds to treat your complaint as vexatious.

Writing an Escalation Letter

If your initial complaint has not been resolved satisfactorily, your follow-up or escalation letter should reference your previous correspondence and explain why the response was inadequate. Include:

  • The date of your original complaint and your complaint reference number
  • A brief summary of the company's response (or lack of it)
  • Why their response is inadequate — for example, it does not address the key issue, the compensation offered is insufficient, or important facts were ignored
  • Your revised or confirmed request for resolution
  • An explicit statement that if this is not resolved, you will refer to the relevant ombudsman (naming them specifically)

How to Send Your Complaint Letter

Email is the preferred method for most complaints — it is instant, provides a date-stamped record, and is easy to search and forward. When emailing a complaint:

  • Use the subject line "Formal Complaint — [Brief Description]"
  • Request a read receipt if your email client supports it
  • Attach documents as PDFs rather than image files where possible
  • Keep your email concise — attach any lengthy supporting documents rather than pasting them into the email body

If you are sending by post, use recorded delivery so you have proof of receipt. Keep a dated copy of everything you send.

If the company has a specific complaints email address or online complaints form, use that rather than a general customer service address — complaints submitted through the correct channel are more likely to be logged properly and trigger the regulatory response clock.

Frequently asked questions

Should I use "Yours faithfully" or "Yours sincerely"?
Use "Yours faithfully" when you begin the letter with "Dear Sir or Madam" (i.e., when you do not know the name of the recipient). Use "Yours sincerely" when you begin with "Dear [Name]" (i.e., when you do know their name). This is a convention of formal British letter writing.
Can I complain by email rather than post?
Yes — in most cases email is preferable. It is instant, free, date-stamped, and easy to forward to an ombudsman. Many companies specifically provide a complaints email address. The key thing is to send it to the right address — use the company's dedicated complaints channel rather than a general contact address.
How long should my complaint letter be?
A complaint letter should be as long as it needs to be — but no longer. Most complaints can be expressed clearly in one to two pages. Ombudsmen and complaints handlers read many complaints and a concise, clearly structured letter is much more likely to be read carefully than a lengthy rambling account. Use bullet points to break up the facts where helpful.
Should you use email or a posted letter for a complaint?
Email is usually preferable. It is instant, free, date-stamped, and easy to forward if you need to escalate. Many organisations have a dedicated complaints email address — use that rather than a general contact address. If you send a posted letter, use recorded delivery and keep the proof of postage. For very serious matters involving large sums, sending both an email and a posted letter provides an additional paper trail.
How long should a complaint letter be?
Keep it concise — one to two pages is almost always sufficient. A clear, structured letter with the key facts set out chronologically is far more effective than a lengthy account. Include: a brief summary of what happened, the dates and key events, what you want the company to do, and a deadline for response (typically 14 days). Attach copies of relevant evidence separately rather than including everything in the letter body.

What to do next

  1. 1
    Build your complaint evidence first

    Gather and organise your evidence before writing your complaint letter.

  2. 2
    Understand complaint timelines

    Know the response deadlines to include in your letter.

  3. 3
    Citizens Advice complaint letter tool

    Free template letters for consumer complaints.

Official bodies and resources

Citizens Advice

Charity

Provides free, confidential, and independent advice on a wide range of issues including benefits, housing, debt, and employment.

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Disclaimer

This information is for general guidance only and does not constitute legal advice. You should seek qualified legal help if your situation requires it.