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Building Your Complaint Evidence

ComplaintsLast reviewed: 1 April 20255 min read

A well-evidenced complaint is far more likely to succeed. Whether you are complaining to a financial firm, an energy supplier, the NHS, or a local council, the quality of your evidence determines how seriously your complaint will be taken — and how quickly it will be resolved.

Key points

  • Keep a complaint diary from the moment a problem starts — dates, names, and what was said are invaluable.
  • Under UK GDPR, you can request all personal data held about you via a Subject Access Request (SAR) — free of charge.
  • Most phone calls to companies are recorded — you can request recordings through a SAR.
  • Screenshots of online accounts, app notifications, and website pages are valid evidence.
  • Bank and credit card statements corroborate financial loss claims.
  • Independent witness statements can strengthen complaints about conduct or service quality.

What Evidence to Gather

The type of evidence you need depends on the nature of your complaint, but the following are relevant to most situations:

  • Written communications: Emails, letters, live chat transcripts, app messages. Save these in a dedicated folder and do not delete them.
  • Contracts and terms: The original contract or terms and conditions you agreed to — essential if the complaint involves a breach of those terms.
  • Invoices and statements: Bills, bank statements, and receipts that show what you were charged and when.
  • Photographs and videos: Physical evidence of damage, poor workmanship, or substandard conditions — particularly useful for housing, repairs, or consumer goods complaints.
  • Medical records and notes: If your complaint involves health impacts, a letter from your GP or consultant can corroborate your account.
  • Complaint diary: A contemporaneous record of events as they happened, including dates of phone calls, names of representatives, and what was agreed.

Using Subject Access Requests

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to request all personal data an organisation holds about you. This is known as a Subject Access Request (SAR). There is no fee to make a SAR, and the organisation must respond within one calendar month.

SARs are particularly powerful tools for complaint evidence because they can reveal:

  • Records of all phone calls (including call recordings in many cases)
  • Internal notes and case handler comments about your account or complaint
  • Decision-making records that may reveal errors or inconsistencies
  • Medical records held by NHS organisations
  • Complaint handling records

To make a SAR, write to the organisation's Data Protection Officer (DPO) or use their online SAR request form if one exists. Be specific about the data you want — for example, "all call recordings, written communications, and account notes relating to my account from [date] to [date]".

Organising Your Evidence

Well-organised evidence is easier for an ombudsman or decision-maker to follow. Consider creating a simple file structure:

  • Timeline document: A chronological list of events, including dates of contacts, what was said, and any outcomes. This is your master reference.
  • Correspondence folder: All emails and letters in date order.
  • Documents folder: Contracts, statements, invoices, and other reference documents.
  • Media folder: Screenshots, photos, and videos.

When submitting a complaint, you do not need to send everything at once. Start with the most relevant documents and be prepared to provide additional evidence if the ombudsman or investigator requests it.

Number your documents and reference them in your complaint letter ("see Document 3 — billing statement dated 15 January 2025"). This makes it much easier for the person reviewing your case to follow your argument.

Evidence You Cannot Use

Some forms of evidence can be counterproductive or inadmissible. Be aware of the following:

  • Covert call recordings: Recording a phone call without telling the other party is not illegal under UK law if you are one of the parties, but covert recordings of third parties without consent can be problematic. Check the rules if you intend to use a recording made without consent.
  • Hearsay evidence: Statements like "my friend who works there said..." are unlikely to carry weight. Stick to what you personally witnessed or documented.
  • Irrelevant material: Including large volumes of marginally relevant documents can dilute your complaint. Focus on what directly supports your key points.
  • Altered documents: Never alter or annotate documents in a way that misrepresents them. This could undermine your entire case.

Frequently asked questions

Can I request call recordings from a company?
Yes. If a company recorded a call you made to them (as most large organisations do), you can request a copy of that recording as part of a Subject Access Request under UK GDPR. The company must provide it within one calendar month and free of charge. If they claim they do not hold the recording, they should confirm this in writing.
What if the company claims it has no record of my complaint?
This is why written evidence is so important. If you complained by phone, always follow up with a written confirmation email. If the company claims to have no record of a complaint you submitted via their website, request a copy of your submission data through a SAR. Keeping screenshots of online complaint submissions at the time of submission is strongly advised.
How far back can I request data in a SAR?
There is no fixed time limit — organisations must provide all personal data they currently hold about you, regardless of when it was created, unless they have legitimately deleted it in accordance with their data retention policy. Be specific in your request about the relevant date range to make it easier for the organisation to respond.
Do you need receipts for everything when making a complaint?
No, but documentary evidence significantly strengthens your case. You do not always need original receipts — bank statements showing the transaction, email confirmations, or screenshots of orders can all serve as evidence of purchase. For loss claims, estimates from third parties can substitute for receipts where originals are unavailable. Ombudsmen and courts routinely accept a range of evidence types.
Can you use screenshots as evidence in a complaint?
Yes. Screenshots are widely accepted as evidence by ombudsmen, regulators, and courts. Take screenshots at the time of any relevant event — including website errors, misleading advertising, chat transcripts, and app notifications. Ensure the date and time are visible where possible, and keep the originals. Courts and ombudsmen are experienced at assessing digital evidence and will not automatically disregard it.

What to do next

  1. 1
    Submit a Subject Access Request to the ICO

    Guidance on your rights to access personal data under UK GDPR.

  2. 2
    How to write an effective complaint letter

    Structure your complaint using the evidence you have gathered.

  3. 3
    Escalating your complaint

    Know when and how to take your evidence to an ombudsman.

Official bodies and resources

Citizens Advice

Charity

Provides free, confidential, and independent advice on a wide range of issues including benefits, housing, debt, and employment.

Information Commissioner's Office

Regulator

The UK's independent authority for data protection and information rights, enforcing the UK GDPR and Data Protection Act 2018.

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Disclaimer

This information is for general guidance only and does not constitute legal advice. You should seek qualified legal help if your situation requires it.