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Online Shopping and Distance Selling

TravelUK-wideLast reviewed: 1 April 20256 min

Shopping online gives you additional protections on top of your standard Consumer Rights Act 2015 rights. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (CCRs) give you a 14-day cooling-off period to cancel most distance contracts — including online purchases — without needing to give any reason.

Key points

  • The CCRs 2013 give you 14 days to cancel most online purchases from the moment you receive the goods.
  • Cancellation must be communicated clearly to the seller — email is sufficient — within the 14-day period.
  • After cancelling, you must return the goods within 14 days. The seller must refund you within 14 days of receiving the goods back.
  • The seller can make a deduction from the refund if the goods have been handled beyond what is necessary to assess them.
  • Digital downloads started with your consent are not covered; bespoke or personalised goods are also exempt.

The 14-Day Cooling-Off Period

For most online and other distance contracts (phone, mail order), the CCRs 2013 grant you a 14-day cancellation right running from:

  • The day you (or someone you nominate) receive the goods, for goods contracts
  • The day the contract is concluded, for service contracts
  • The day you receive the last item, for contracts involving multiple goods delivered separately

You do not need to give a reason for cancellation. You simply notify the trader — an email stating that you wish to cancel is sufficient, though some traders provide an online cancellation form. The trader must acknowledge your cancellation promptly.

If the trader failed to provide the required pre-contract information about the cancellation right, your cooling-off period is extended to up to 12 months and 14 days.

What Is Not Covered by the 14-Day Right

Not everything bought online can be cancelled under the CCRs 2013. Key exemptions include:

  • Perishable goods (food, flowers)
  • Personalised or bespoke goods made to your specification
  • Sealed goods that cannot be returned for hygiene reasons once opened (e.g., earrings, certain cosmetics)
  • Digital content you have started downloading or streaming with your consent, having acknowledged the cancellation right is lost
  • Accommodation, transport, car hire, and catering for specific dates — important for travel bookings
  • Sealed audio/video recordings or software once unsealed

Even where the 14-day right does not apply, you retain your Consumer Rights Act 2015 rights to return faulty goods.

How Refunds Work After Cancellation

After you cancel an online contract:

  1. You must return the goods within 14 days of cancelling. The trader must tell you who bears the cost of return — if they do not, they cannot charge you.
  2. The trader must process your refund within 14 days of receiving the goods back (or receiving evidence you sent them).
  3. The refund must cover the basic delivery cost of getting the goods to you — if you chose a premium delivery option the trader need only refund the standard cost.
  4. If you have used the goods beyond what is necessary to assess them (like a customer might in a shop), the trader can make a deduction for diminished value.

Refunds must be made to the same payment method you used, unless you expressly agree otherwise.

Seller Obligations and Your Remedies

Before you place an order online, the CCRs 2013 require the trader to provide clear information including:

  • The main characteristics of the goods or service
  • The total price including all taxes and delivery charges
  • The cancellation right (or confirmation that it does not apply)
  • The trader's identity and address
  • Information about the complaints procedure

If a seller refuses to honour your 14-day cancellation right, you can complain to Citizens Advice Consumer Service (which can refer cases to Trading Standards), issue a county court claim for the refund due, or — for credit card purchases over £100 — make a Section 75 claim with your card provider.

Frequently asked questions

Do I have a 14-day right to cancel if I buy through a marketplace like Amazon or eBay?
If you buy from a business seller on a marketplace, the CCRs 2013 apply and you have a 14-day cancellation right. If you buy from a private individual (a non-trader), the CCRs do not apply. Marketplaces may have their own buyer protection policies that go beyond your statutory rights.
I bought a mattress online, used it for a week, and want to return it. Can the seller deduct anything?
Yes. You have 14 days to cancel but the seller can deduct for diminishment in value if you have used the goods beyond what is necessary to assess them. Sleeping on a mattress for a week goes beyond assessing it; the seller could deduct a proportion. The deduction must be reasonable and justified.
Can I cancel a gym membership signed up online?
You have 14 days to cancel most service contracts signed online. However, if you asked for the service to start immediately and it has been fully performed within the cancellation period, the right to cancel may be lost. If only part of the service has been provided, you can cancel and pay only for what has been delivered.
The online seller is ignoring my cancellation request. What can I do?
Keep a written record of all communications. If the seller is a UK business, report them to the Citizens Advice Consumer Service (0808 223 1133), which can refer your case to Trading Standards. For purchases over £100 on a credit card, make a Section 75 claim with your bank. You can also issue a small claims court claim.

What to do next

  1. 1
    Citizens Advice Consumer Service

    Report uncooperative online sellers to Trading Standards via Citizens Advice.

  2. 2
    Consumer Rights Act overview

    Your statutory rights on goods, services, and digital content.

  3. 3
    Faulty goods refunds

    Rights when online purchases arrive faulty.

  4. 4
    Delivery failures

    What to do if your online order does not arrive.

Official bodies and resources

Citizens Advice

Charity

Provides free, confidential, and independent advice on a wide range of issues including benefits, housing, debt, and employment.

Financial Ombudsman Service

Ombudsman

Resolves complaints between consumers and financial businesses such as banks, insurers, and lenders.

Financial Conduct Authority

Regulator

Regulates financial services firms and financial markets in the UK to ensure they are honest, fair, and effective.

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Disclaimer

This information is for general guidance only and does not constitute legal advice. You should seek qualified legal help if your situation requires it.